Businesses. Many of them can have an eat-or-be-eaten mentality when it comes to competition and especially when it comes to technology. And with the stellar technological advances of Apple, Google, Amazon and more, the powerhouse of the 90s is finding it a challenge to keep up. Yet, Microsoft has been playing the theoretical game of computers and technology longer than nearly any of its competitors; so it knows how to maintain itself and is finding innovative ways to stay in the ring.