In the world of design, those with the most clever, most flashy, and most creative pieces win. They snag our attention with their inventive ideas and make us interested in what they have to offer.
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In the world of design, those with the most clever, most flashy, and most creative pieces win. They snag our attention with their inventive ideas and make us interested in what they have to offer.
When we think of 3D printing, we might think of technological advancements or mass manufacturing. It is quickly becoming a great way for industries to try out new prototypes and create items on a large scale that are less likely to contain flaws or cause waste.
Why would someone buy a gaming computer if they don’t play games on it?
The answer to the question above is simple to answer with another question. Would you buy a pickup truck without a trailer hitch?
There are over a billion websites on the internet. Some of them are good, others are bad, and many more lie somewhere in between. Good websites tend to draw more amicable visitors, which in turn generates more business for companies and followers for bloggers.
Yeah, I said it! Right now, a fair percentage of readers are shrugging their shoulders in utter apathy. A small percentage are irked by my grand statement and the remaining, very small percentage of readers, are considering the extent to which they agree. The root of this post is that all fonts have, in designer parlance, voices. What we mean by voice is visual character. While this may seem trivial, I can assure you it’s not. The wrong font choice can destroy an ad’s credibility and reflect very poorly on the company or organization connected to that choice. I’m getting ahead of myself here; first, let me explain the origins of Helvetica briefly, then I will move on to describe and illustrate how font voice is a topic worthy of your attention.
Some years ago, when I was a student, there was a time when all of my design work incorporated, in full measure, the color pink. That color just worked for the project at hand. Some five projects in a row prominently featured a pink hue. Personally, I don’t like the color pink. Pink, salmon, melon, rouge, call it what you want, I don’t like it. I won’t say I hate pink. Pink is just a color, there’s no need to go all the way to hate. I just had to set my personal bias aside and accept that pink was the right color for the job.