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Brand awareness is an extremely important, but also heavily ignored staple to any business's success. Brand awareness refers to how well-known your brand or company name is.
Strategies that focus on increasing brand awareness should be a staple in every company's marketing plan. However, for many people, it's difficult to determine the best way to do this effectively - or where to even start.
Here are a few simple ways to get started with increasing your company's brand awareness:
So you've started a business blog and are struggling with what content you should post. Blogs have been very successful for individuals, but what can you offer your customers in a blog that will appeal to them?
There are many different certifications you can achieve throughout your professional career; however, none are nearly as beneficial to a project manager as a PMP certification. As a project manager, it’s your job to oversee projects, ensure they stay within the set budget, and delegate workloads that need to be completed.
Studying for the PMP Certification exam is a daunting task. But like any project you face it's made of component parts that can be processed individually.
Are you ready to take your career to the next level by becoming a certified Project Management Professional? The most critical part of obtaining this credential is passing the 200-question exam, so you need to get ready to put your head to the grindstone to study for this test.
If you are looking to take your career in project management to the next level, the Project Management Professional certification is the perfect place to start.
By Jeff Hough
It is an interesting time in American history. We are in a transitional phase between digital immigrants and digital natives in many aspects of our lives.
The internet is a powerful business tool that allows you to connect your business with people—and potential sales lead—on a massive scale. One of the greatest ways to connect with people via the web is with social interaction by way of social networking. When used right, social media will allow you to connect with people on a human level, creating a stronger customer relationship than an advertisement ever could.
Programmable logic controllers, or PLCs, are industrial and/or commercial computers created to run automated systems. Whether you know it or not, you come into contact with PLCs on a regular basis. From roller coasters at a theme park to traffic lights on Main Street, PLCs are the unseen, crucial component to automated life as we know it. Originally developed to replace relay circuits, PLCs have taken on a life of their own, and working with them can be exciting and rewarding.
I have a confession to make, I am an information junkie. I consume large quantities of information each day looking for things of interest and value. Most of my buying decisions aren’t made until I have spent an appropriate amount of time—defined by the size or complexity of the purchase—researching and reviewing my options. Typically, company websites provide adequate information to make decisions, but that is changing.
