Brand awareness is an extremely important, but also heavily ignored staple to any business's success. Brand awareness refers to how well-known your brand or company name is.

Strategies that focus on increasing brand awareness should be a staple in every company's marketing plan. However, for many people, it's difficult to determine the best way to do this effectively - or where to even start. 

Here are a few simple ways to get started with increasing your company's brand awareness: 

Having a shoddy website that performs lethargically is no different than hiring the board shorts-wearing 12-year-old down the street as your client service representative. Like your teen, an outdated website alters clients’ perceptions of your brand image.

It doesn’t know how to carry out all the tasks that are needed to push up your profits. A low-quality website is interpreted by customers as the doorway to a low-quality business.

When it comes to businesses--no matter the size--it's extremely important to have synergy in the workplace. If you're having a productivity or efficiency issue in your business, one way to address this is through the promotion of synergy. Having employees that work well together is one thing, but having employees that truly understand how to work well together is another. 

You know the feeling. After a few hours of intense focus at work, your eyelids start to droop, your mind starts to drift and your muscles tense up. Your progress on the work at hand plummets. You know the solution: it's time for a break. The problem is that today many people do not take enough breaks at work.

You’ve put in the hard work and gotten your business off the ground. It’s not the biggest corporation in the world, but you’re doing what you’ve dreamed of. It’s exactly what you want to be doing.

So why are you so stressed out?

Social media is the number one advertising method in today’s business world. Not having a strong social media presence is like never turning on your open sign.

In fact, a study done by the Internet Advertising Bureau UK found that 83% of consumers would be willing to try a product based solely on the company’s social media presence.

Up until about a year and a half ago, competitive sports controlled my life. I began playing sports when I was six and tried everything from tennis to volleyball, but when I started high school I decided to stick with track and field.

If you have a business, social media can be so exciting that you end up joining every social media platform out there. After all, it’s free advertising for your business, so the more the merrier, right?

Not necessarily.

Having skill playing an instrument goes beyond simply having a great way to impress your friends. Believe it or not, learning how to play an instrument can actually give you an edge in life. These benefits extend to both your professional and personal life as well. Let's take a look at how learning how to play an instrument can help make you better.