Recently, I got hired as an intern here at ISU's Continuing Education Workforce Training and immediately got put in the marketing department over social media. I started promoting our services on every major social media platform available.
Instagram, being one of the newer and foremost social platforms, had most of the target demographic we were after. This led to doing research on how to utilize this marketing channel. We found ourselves six weeks later having 1,000 followers and counting (without cheating) and this is how we did it.