Recently I noticed a help wanted ad seeking someone who could multi-task. The ad stated that this was a must-have skill. In reviewing my own skill-set, I felt I would qualify as someone who is a good multi-tasker. I always have multiple projects going and find myself constantly juggling priorities to meet one deadline after another—sure signs of an accomplished task switcher. Later, I sat in a meeting where I had the opportunity to reflect on a body of work from an organization with which I had been working. As a group, we realized that the organization’s work was good, but it wasn’t great. There were unreturned phone calls, missed deadlines, flawed products shipped, yet the company was a successful leader in the industry.