As I approached a friend’s house the other day, I noticed a “No Soliciting” sign on the door. It got me to thinking about how marketing is changing. The internet’s impact on marketing cannot be overstated; it has leveled the playing field and allowed anyone with a connection to sell their wares to the world.

Last year I met small business owners who started a business from their home selling a niche product. Within a couple of years their sales increased to almost six figures and their operation had to move from the back bedroom, to the garage and finally to a shop! They do not have a storefront, a lot of overhead or advanced marketing degrees. What they had was a small amount of startup capital, a quality product and a computer.