I have a confession to make, I am an information junkie. I consume large quantities of information each day looking for things of interest and value. Most of my buying decisions aren’t made until I have spent an appropriate amount of time—defined by the size or complexity of the purchase—researching and reviewing my options. Typically, company websites provide adequate information to make decisions, but that is changing.
Blogging has been around since the late 90s, but didn’t gain mainstream popularity until the mid-2000s. At first blogging, or weblogging as it was initially called, was a fringe tool used by individuals to share random thoughts and messages with the world. The tool wasn’t taken seriously until 2003, when Google launched their AdSense product—matching advertising to blog topics and content.