The internet is a powerful business tool that allows you to connect your business with people—and potential sales leads—on a massive scale. One of the greatest ways to connect with people via the web is with social interaction by way of social networking. When used right, social media will allow you to connect with people on a human level, creating a stronger customer relationship than an advertisement ever could.
One social network that has emerged as a must-have for any company serious about their social media strategy is twitter. People are flocking to this social network by the millions (they have 645 million users and counting) and companies, big and small, are experiencing business success by way of twitter right now. Broadway Books, an independent bookstore in Portland, Oregon, for example, was on the verge of shutting down until they used twitter to gain more customers.