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Blogging – The Best Marketing Value

I have a confession to make, I am an information junkie.  I consume large quantities of information each day looking for things of interest and value.  Most of my buying decisions aren’t made until I have spent an appropriate amount of time—defined by the size or complexity of the purchase—researching and reviewing my options.  Typically, company websites provide adequate information to make decisions, but that is changing.

Blogging has been around since the late 90s, but didn’t gain mainstream popularity until the mid-2000s.  At first blogging, or weblogging as it was initially called, was a fringe tool used by individuals to share random thoughts and messages with the world.  The tool wasn’t taken seriously until 2003, when Google launched their AdSense product—matching advertising to blog topics and content.

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You say "tomato", I say "why is that tomato attacking that lady?"

Max Swenson on Dec 16, 2013 8:00:00 AM

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I was driving to work one morning and, while stopped at a traffic light, I glanced at a white van in the next lane and read the business name and other information stuck there using the now ubiquitous vinyl signs. Though it was easy enough to read, I wondered if the business owner knew what his signage was saying. It was apparent that someone involved in the design of this logo had a penchant for heavy metal music and the fonts associated with bands that ilk. I wondered if a long–haired, flannel clad “rocker” would show up at my door asking, “dude, where’re the locks that need changing?”

Design is powerful. I won’t go so far as to say “design will cure world hunger,” but it does have a great deal of influence on aspects of individual and group behavior. I’m a believer, a true believer. I’m one of those graphic designers who constantly looks at design in the every–day world and deconstructs them. I’m that designer who looks at the formatting of the menu before getting around to choosing soup or salad. It may sound strange, but that’s what I do for fun. I believe in the power of design, good or bad, to provoke a response from the viewer.

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Marketing: Internet Style

Jeff Hough on Sep 17, 2013 2:48:00 PM

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As I approached a friend’s house the other day, I noticed a “No Soliciting” sign on the door. It got me to thinking about how marketing is changing. The internet’s impact on marketing cannot be overstated; it has leveled the playing field and allowed anyone with a connection to sell their wares to the world.

Last year I met small business owners who started a business from their home selling a niche product. Within a couple of years their sales increased to almost six figures and their operation had to move from the back bedroom, to the garage and finally to a shop! They do not have a storefront, a lot of overhead or advanced marketing degrees. What they had was a small amount of startup capital, a quality product and a computer.

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Tell a Good Story

Jeff Hough on Sep 11, 2013 4:34:00 PM

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A few weeks ago I was reading This Will Be the Number 1 Business Skill in Five Years by journalist Shane Snow. The crux of the article was that if you want to succeed, you need to become a great story teller. His rationale was that because the internet has leveled the playing field by giving anyone with a computer a platform from which to spout ideas, you need to be better than anyone else at telling your story.

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