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Marketing: Internet Style

Jeff Hough on Sep 17, 2013 2:48:00 PM

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As I approached a friend’s house the other day, I noticed a “No Soliciting” sign on the door. It got me to thinking about how marketing is changing. The internet’s impact on marketing cannot be overstated; it has leveled the playing field and allowed anyone with a connection to sell their wares to the world.

Last year I met small business owners who started a business from their home selling a niche product. Within a couple of years their sales increased to almost six figures and their operation had to move from the back bedroom, to the garage and finally to a shop! They do not have a storefront, a lot of overhead or advanced marketing degrees. What they had was a small amount of startup capital, a quality product and a computer.

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Tell a Good Story

Jeff Hough on Sep 11, 2013 4:34:00 PM

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A few weeks ago I was reading This Will Be the Number 1 Business Skill in Five Years by journalist Shane Snow. The crux of the article was that if you want to succeed, you need to become a great story teller. His rationale was that because the internet has leveled the playing field by giving anyone with a computer a platform from which to spout ideas, you need to be better than anyone else at telling your story.

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